Your novel is available on internet sites, and maybe
a real bookstore or two. It’s picking up a little momentum, your Facebook page
rocks, and your reviews are 4s & 5s across the board. You are pushing your brand,
and life is good. But what do you, as a writer, use to set yourself apart,
other than your writing? Is there something about you, outside of your novel,
that makes people take note? Makes folks recognize you on the street?
Several of us who have books published with Intrigue
Publishing hooked up a week or so ago to discuss stealing (he-he) “borrowing,” an idea our femme fatale counterparts came up
with. They, the gals, thought it would be a good idea to join forces to do a
little marketing, so they formed the Book Divas on Tour; their
mission—to promote their work as a group. They felt they’d have a broader appeal
if they offered a little something extra. They came up with the tour idea. Four writers for the
price of one. More bang-for-the-buck, as they say. So we, the guys, formed Meet Myster Write.
(Get the wordplay? Myster Write? Mister Right? Mystery writers? … never mind).
The idea is to tour and make ourselves available to book clubs, bookstores, coffee shops, libraries … anywhere readers gather to talk about reading, writing, the writing process, publishing; anything. We think it might catch on. We’re not billing it as books for sale, although we might just keep a few copies in the trunk of the car, just in case.
(Get the wordplay? Myster Write? Mister Right? Mystery writers? … never mind).
The idea is to tour and make ourselves available to book clubs, bookstores, coffee shops, libraries … anywhere readers gather to talk about reading, writing, the writing process, publishing; anything. We think it might catch on. We’re not billing it as books for sale, although we might just keep a few copies in the trunk of the car, just in case.
When the email organizing the meet came along, it
included suggestions of physical items that lent themselves to the image of the
mystery genre; things such as trench coats and Fedoras, leather jackets and switchblades,
.38s and blackjacks. I thought it was a great idea, especially since I owned a Fedora and leather jacket, and not a .38 or a switchblade. But the Fedora was
too dressy for the jacket, so I settled for my Stetson since it looks much like
a Fedora. Yep. That’s me in the pic. Bogie would be proud. Those other good-lookin' writers are Larry Matthews, Dana King, and Austin Camacho.
I have decided to adopt the Stetson and the jacket
as unofficial trademarks; something I can use to promote myself, an idea I’m beginning
to warm to. One of the Divas is already doing this. She loves her stilettos.
And she points them out every chance she gets. That’s self-promotion, although
it mystifies me how you gals can walk in those things all day long. Now when I
see a pair of 5” heels or hear the name, I think of her. The shoes are her unofficial
trademark. Johnny Carson’s golf swing, Charlie Chaplin’s unique walk, The
Rifleman’s Winchester … all unofficial trademarks. If you hear someone say,
“I’ll be back,” in a heavy Austrian accent, who do you think of? Or, “Excuuuuuse! Meeeeee!” Do you remember who said that? It became his trademark line.Trademarks
such as these come along naturally. They just happen. But nothing says you
can’t create one to suit your unique persona. So I have decided to use the
Stetson and the jacket. And I already know it works.
Last weekend I attended the Bay to Ocean Writer’s
Conference on Maryland’s eastern shore sporting
my new trademark look. As I walked between buildings to the next panel, I heard
someone behind me say, “I thought I recognized that hat!” It was one of the
Myster Write authors. Oddly enough, he has a mystery series in which he equipped
his protagonist with a trademark of his own: a pair of wrap-around Oakley
sunglasses.
What’s your unofficial trademark?
(Sorry. The hat’s taken.)
Best Regards,
DB
Website - www.dbcorey.com
Twitter - DB Corey
Twitter - Detective Moby Truax
DB Corey on Facebook - tinyurl.com/mltv6rs
DB Corey Author FB site bit.ly/DBCorey-Author
DB Corey on LinkIn - tinyurl.com/oftk7do
Meet Myster Write on Facebook – www.facebook.com/MeetMysterWrite